The first half of the evening started with a fashion show only for invited guests and press. A big catwalk divided the room in half and large projection screens, projected top side down, were suspended on either side of the catwalk. At the same height as the catwalk. For every designer we made special video content that matched their models. The visuals projected on to the big screen at the back seemed to be 'falling' down on to the screens next to the catwalk.
After this the public could join the big opening ceremony. Smoke was pumped in to the room and the screens were slowly pulled upwards while we were still projecting, giving it an extra wow-effect. During the party these screen served as a second ceiling to make the room more cosy.